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“Strategy Beyond the Hockey Stick is about unlocking big moves — because that is what it takes to beat the odds in business. Anchored in empirical evidence from 1000s of companies, it reveals what really matters and what does not — for exceptional performance.
Despite their best intentions, business leaders often get bogged down by human biases and social dynamics that get in the way of clear strategy and strong execution. Just about anyone proposing a strategy comes in with a confident “hockey stick” projection. But how do you distinguish the true breakthrough plans from the fakes — and then carry through the tough choices needed to make good on those promises?
Source: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/strategy-beyond-the-hockey-stick